1UP Mission: 
We will help you change your story by being part of your fitness journey #BecomeBetter
Our Vision 
1,000,000+ documented successful fitness transformations  


Our Company Values 


Highest Quality Products 

Transparency is the foundation of trust. That’s what sets 1Up Nutrition apart from the competition. We offer products with open, non-proprietary formulas, that are properly dosed using the highest quality ingredients backed by lab test and 100% Money Back Guarantee.


Honesty & Integrity 

More than anything, we will always do what’s right for our customers 


Passion For What We Do

From our Co-Founders Vadim Mordovin and John Hilton to the people we hire everyone is passionate & energetic about helping people reach their fitness goals to change their life story


Going The Extra Mile

By doing more than what our customers expect and by doing it better than our competition we will be your #1 Sports Nutrition Choice